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Draplin Design Co., North America
Stuff For Sale
DDC-149 "DDC Hardware Action Cap & Typeface"

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Product Description:
It’s been a year-and-a-half since DDC Hardware launched. It’s been incredible. Not only is it OUT THERE and doing the job, but it’s affordable and accessible for all. We’ve seen it in ad campaigns, on the jumbo tron at Dodgers stadium, on “Last Week Tonight with John Oliver”, NFL ads, slammed into term papers, on t-shirts, on banners, on posters…the list goes one. Each and every time we see it, we get a little jolt. Thank you for using and believing in DDC Hardware!

So of course, we made a hat with it. And couldn’t settle on one colorway, so we made six. Hell yeah! Much like DDC Hardware, these things will take a beating. Our classic cut, punched right in the face with our typeface. Straight talking! Get it going!

Product Details:
01. Embroidered patch.
02. Durable materials up front.
03. Mesh ventilation system for tough times out back.
04. Fitted for large heads. Grow into it.
05. Adjustable.
06. Free-n-Easy mesh backs.
07. All-weather 6-panel foam greatness.
08. “Snapback” adjuster in the back. None of that “fitted” shit here.
09. Extra hit of DDC branding inside.
10. Cut, sewn and assembled in the U.S.A.
Ordering Details:
$32.99 Shipping Included!!! (U.S.A.)
Colorways

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FOR THE MOST IMMEDIATE OF RELEASES: Introducing our new typeface, DDC HARDWARE!

A typeface revived, designed and produced by the Draplin Design Co. and Lost Type Co-Op.

- Three weights.
- Full range of diacritics that supports over 100 languages!
- Versatile range of ordinals.
- Historical alternates.
- Split fractions and diagonal fractions.

This straight-talking typeface is ready to do the job.

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THE STORY GOES: “DDC Hardware was made out of frustration. I couldn’t find a simple, utilitarian typeface that was as ubiquitous as the letterforms I’d see in my travels on the back roads and industrial yards across North America. That, and free of the latest trends and ironic twists in the type world. I just wanted something that was painfully functional. Unapologetic! I’d be in some alley or junkyard, and I’d see versions of the typeface painted on corrugated steel siding, or, ghosted on some old brick wall. So I’d take a couple shots, stew over it the rest of the ride and build a couple characters later on that night. In a couple nights, I had an alphabet to pick and choose from. This was 2004 and went on for a decade where I’d create words/logos piece by piece from my original file. And then I met Riley Cran. He expanded the character set, built it into three weights and brought DDC Hardware to life and ready for the world. Things get buried by time and progress. And sometimes you have to unearth them and bring them back to life. DDC Hardware is ready to do the job.”
-Aaron James Draplin, Draplin Design Company

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YOU CAN GET IT AT FONT SEED: DDC Hardware!

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Get your copy now: DDC HARDWARE!

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No bullshit allowed: DDC HARDWARE!

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Works everywhere: DDC HARDWARE!

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Sands the test of time: DDC HARDWARE!