Brad Scheuffele approached us in the winter of 2002-2003, with 16 hats designs and a good idea. The next couple weeks we put the thing together, built out the basics of the identity, picked some colors, designed up a catalog and Coal was alive. A frenzied, skin-of-the-teeth launch it was, and man, it took off beautifully. Many, many thanks to Brad, Kami, Johan, Bruce, George and Gumby for the opportunity to start something up, watch it grow, and have the most amazing hats to wear each winter. Bravo.
Coal Identity
Founding wordmark, 2002
Various type studies, 2002-2006
Coal 2006-2007
2006-2007 Catalog, 48 pages, 8" x 8", Uncoated, Embossed cover
Mark Kohlman product photography
2006-2007 Catalog, Welcome spread
2006-2007 Catalog, Product spread
2006-2007 Catalog, Softgoods opener
2006-2007 Catalog, Support spread
Robbie Sell, Mikey Leblanc, "Moment" campaign,
Embry Rucker photography
Mikey Leblanc, Jon Kooley, "Moment" campaign,
Embry Rucker photography
Robbie Sell, Justin Hebbel, "Moment" campaign,
Embry Rucker photography
"The Script" T-shirt, "The Autumn" T-shirt
"The Flight" T-shirt, "The Landscape" T-shirt
Coal 2005-2006
2005-2006 Catalog, 7" x 7", Uncoated,
Mark Welsh product photography
2005-2006 Catalog, Product spread
2005-2006 Catalog, Thank You spread
Jessica Dalpiaz, Mikey Leblanc, "Face" campaign,
Andy Wright photography
Jon Kooley, Priscilla Levac, "Face" campaign,
Andy Wright photography
Robbie Sell, Jessica Dalpiaz, "Face" campaign,
Andy Wright photography
Point-of-Purchase Poster, No.1 of 3, Andy Wright photography
Point-of-Purchase Poster, No. 2 of3, Andy Wright photography
Point-of-Purchase Poster, No. 3 of 3, Andy Wright photography
2005-2006 Hangtag
2005-2006 Hangtag "non-pull-through" picks
"The Gulch" product detail
"The Button" product detail
"The Fleece Flap" product detail
"The Mod" T-shirt
"The Coal Lines" T-shirt
"The Autumn" T-shirt
"The Trees" T-shirt
Coal 2004-2005
2004-2005 Catalog, 24 pages, 7" x 5.25", Uncoated,
Mark Welsh product photography
2004-2005 Catalog, Opening spread.
2004-2005 Catalog, Product spread.
Jon Kooley, Mikey Leblanc, "World" Campaign,
Andy Wright Photography
Robbie Sell, Priscilla Levac, "World" Campaign,
Andy Wright Photography
2004-2005 Hangtag
Coal 2003-2004
Mikey Leblanc 01, 02, "Wall" campaign, Andy Wright photography
Robbie Sell, Jon Kooley, "Wall" campaign, Andy Wright photography
2003-2004 Hangtag
