Snowboarding, right? Something we did feverishly as youngsters, bringing us all the way out west to “throw our lives away” in the Mighty Cascades. Listen up, soldier:

Well, one has to wonder how a brand starts, and what it takes to make that entity work and keep going. Matt and Danny Kass’ Grenade Gloves started off with a couple stencils and lots of attitude, and quickly turned into a movement in that sleepy little Mammoth town. Before long, it reached all corners of the nation, and now, worldwide.

Kids can smell “authentic” from a mile away. Thank god for that. These shits were offering the riders products that weren’t part of some Ivy League business plan. It was about being young and having fun and doin’ what you want and making things for yerself and yer friends and not giving a fuck. Bravo.

These kids lit a fire under the ass of snowboarding, that still burns strong today. Viva La Grenade!

2007-2008 Catalog, 64 pages, 8.5” x 11”,
Tim Zimmerman photography

2007-2008 Catalog, “Welcome” spread

2007-2008 Catalog, “Gloves Opener” spread

2007-2008 Catalog, “Gloves” spread

2007-2008 Catalog, “Fatigue Project Opener” spread

2007-2008 Catalog, “Fatigue Project Jackets” spread

2007-2008 Catalog, “T-shirts” spread

2007-2008 Catalog, “Team/Thanks” spread

“Anthrax Stack” t-shirt

“Gren-Ade is it!” t-shirt

“We Must Exploit!” t-shirt

“Grenade Icon” t-shirt

“Handle Carefully” t-shirt

“Grenade Gore Metal” t-shirt

“Slime Grenade” t-shirt

“Testify” t-shirt

2006-2007 Catalog, 56 pages, 8.5” x 11”,
Tim Zimmerman photography

2006-2007 Catalog, “Welcome” spread

2006-2007 Catalog, “Gloves” spread

2006-2007 Catalog, “Fatigue Project Opener” spread

2006-2007 Catalog, “Jacket” spread

2006-2007 Catalog, “T-shirts” spread

Cards of Business

“Uncle Buck” t-shirt

“Freedom Fighters” t-shirt

“SIA Las Vegas” tradeshow booth

“SIA Las Vegas” tradeshow booth wall detail. Tim Zimmerman photography

We will exploit.

2005-2006 Catalog, 56 pages, 11” x 8.5”,
Tim Zimmerman photography

2005-2006 Catalog, “Welcome” spread

2005-2006 Catalog, “Gloves” spread

2005-2006 Catalog, “Accessories” spread

2005-2006 Catalog, “Fatigue Project” spread

2005-2006 Catalog, “Distributors” spread

“Smell The Glove” title treatment

“Comin’ In Hot” t-shirt

“Comin’ In Hot” detail

“Grenade All Purpose Death Tool” t-shirt

“Model Kit” t-shirt

“Gone Fishin’” hat

“Shit’s Exploding Everywhere Around Us!” t-shirt

“TPS Report” DVD cover

“Bombdrop” pattern

“Sub Zero” glove

“Revenge of the Grenerds” DVD cover

“Grenade Flannel” liner pattern

“Digital Camo” pattern

“Oops!” t-shirt

“Bloody Puddle” t-shirt

“Ammo” point-of-purchase boxes

“Bomb” stencil