Brad Scheuffele approached us in the winter of 2002-2003, with 16 hats designs and a good idea. The next couple weeks we put the thing together, built out the basics of the identity, picked some colors, designed up a catalog and Coal was alive. A frenzied, skin-of-the-teeth launch it was, and man, it took off beautifully. Many, many thanks to Brad, Kami, Johan, Bruce, George and Gumby for the opportunity to start something up, watch it grow, and have the most amazing hats to wear each winter. Bravo.

Founding wordmark, 2002

Various type studies, 2002-2006

2006-2007 Catalog, 48 pages, 8” x 8”, Uncoated, Embossed cover
Mark Kohlman product photography

2006-2007 Catalog, Welcome spread

2006-2007 Catalog, Product spread

2006-2007 Catalog, Softgoods opener

2006-2007 Catalog, Support spread

Robbie Sell, Mikey Leblanc, “Moment” campaign,
Embry Rucker photography

Mikey Leblanc, Jon Kooley, “Moment” campaign,
Embry Rucker photography

Robbie Sell, Justin Hebbel, “Moment” campaign,
Embry Rucker photography

“The Script” T-shirt, “The Autumn” T-shirt

“The Flight” T-shirt, “The Landscape” T-shirt

2005-2006 Catalog, 7” x 7”, Uncoated,
Mark Welsh product photography

2005-2006 Catalog, Product spread

2005-2006 Catalog, Thank You spread

Jessica Dalpiaz, Mikey Leblanc, “Face” campaign,
Andy Wright photography

Jon Kooley, Priscilla Levac, “Face” campaign,
Andy Wright photography

Robbie Sell, Jessica Dalpiaz, “Face” campaign,
Andy Wright photography

Point-of-Purchase Poster, No.1 of 3, Andy Wright photography

Point-of-Purchase Poster, No. 2 of3, Andy Wright photography

Point-of-Purchase Poster, No. 3 of 3, Andy Wright photography

2005-2006 Hangtag

2005-2006 Hangtag “non-pull-through” picks

“The Gulch” product detail

“The Button” product detail

“The Fleece Flap” product detail

“The Mod” T-shirt

“The Coal Lines” T-shirt

“The Autumn” T-shirt

“The Trees” T-shirt

2004-2005 Catalog, 24 pages, 7” x 5.25”, Uncoated,
Mark Welsh product photography

2004-2005 Catalog, Opening spread.

2004-2005 Catalog, Product spread.

Jon Kooley, Mikey Leblanc, “World” Campaign,
Andy Wright Photography

Robbie Sell, Priscilla Levac, “World” Campaign,
Andy Wright Photography

2004-2005 Hangtag

Mikey Leblanc 01, 02, “Wall” campaign, Andy Wright photography

Robbie Sell, Jon Kooley, “Wall” campaign, Andy Wright photography

2003-2004 Hangtag