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Draplin Design Co., North America
February 29, 2012
Let Your Fingers Do The Walking
Posted at 11:14 AM


ANOTHER ONE BITES THE FUCKIN’ DUST: Yeah, I know, no one uses the Yellow Pages anymore. I know, I know. You are connected to the world via internet tubes! Here’s to the future, you vampire matrix steampunk dicks! Don’t know what I’m talking about.

I know this, every now and again I flip through the Yellow Pages at the house. If anything, just to see graphics and logos. Plus, I’ve always loved that logo. So I did a couple quick web searches, and came up with this little link: “Pebble As Metaphor For Directory” over on Brand New. From a couple of years back. Just hearing about it for the first time.

And before I go a slam the new logo, I’d rather just shed a tear for the loss of one of the greats. Sure, the new logo has all the tell tale signs of a contemporary redesign: Bloated concepts, overthinking, shiny edges and lackluster type. Yawn. To be expected. Stuff CEO people like? I don’t know. To be fair, the analysis and execution is beautifully crafted, and hell, which might be spot on for Canadian markets, which I know nothing about. But in my little halfwit, blowhard opinion, just unnecessary. The logo was fine as it is. As it was. Henry Alexander’s classic, shot to shit.

And I understand why they revamped it. It’s a new world. Who uses those old books anymore, right? Hell, who even uses paper, right? I don’t know. Stuff like this always hurts. Out with the old, and in with the new. It’s just hard to watch the classics die off.

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LEAPS AND BOUNDS: Leap Day, eh? Cool. And kinda weird. Who knows.

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AT A LOSS: I can’t remember who sent me this link. Maybe it was Schille? Probably. Anyhoo, it’s our little American interstate system boiled down into a Vigenelli-styled subway map. I dig it.

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MY OLDER BROTHER HARRY SENT THIS ONE DOWN: A cool show about Vancouver neon. I plan on seeing this show, soon. Can’t say much more about it. Details, soon, B.C.!

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01. Christian Mistress - Possession
02. Cheap Girls - Giant Orange
03. Lambchop - Mr. M
04. Circle Jerks - Wild In The Streets

There Are 3 Comments

Love yellow book. I logged about a year working for yellow book doing ad layout. All day long, yellow, black and white. Enough to make any man crazy.

Posted by: Paul Miller on 03/01/12 at 10:55 PM
Posted by: Jack Osborn on 03/29/12 at 9:33 AM

When I see the yellow page logo, it gives me another meaning in my head. “Let your fingers do the walking”, It sounds to me like Let your fingers do the walking is like gaining more knowledge, reading will take you a long way.

“Sabo” for lit coffre 

Posted by: Sabo on 05/04/12 at 1:32 AM
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