March 30, 2017
Posted at 05:20 AM
FOR THE MOST IMMEDIATE OF RELEASES: Introducing our new typeface, DDC HARDWARE!
A typeface revived, designed and produced by the Draplin Design Co. and Lost Type Co-Op.
- Three weights.
This straight-talking typeface is ready to do the job.
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THE STORY GOES: “DDC Hardware was made out of frustration. I couldnā€™t find a simple, utilitarian typeface that was as ubiquitous as the letterforms Iā€™d see in my travels on the back roads and industrial yards across North America. That, and free of the latest trends and ironic twists in the type world. I just wanted something that was painfully functional. Unapologetic! Iā€™d be in some alley or junkyard, and Iā€™d see versions of the typeface painted on corrugated steel siding, or, ghosted on some old brick wall. So Iā€™d take a couple shots, stew over it the rest of the ride and build a couple characters later on that night. In a couple nights, I had an alphabet to pick and choose from. This was 2004 and went on for a decade where Iā€™d create words/logos piece by piece from my original file. And then I met Riley Cran. He expanded the character set, built it into three weights and brought DDC Hardware to life and ready for the world. Things get buried by time and progress. And sometimes you have to unearth them and bring them back to life. DDC Hardware is ready to do the job.”ā€”Aaron James Draplin, Draplin Design Company
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CHECK OUT THE INCREDIBLE MINISITE: DDC Hardware!
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Get your copy now: DDC HARDWARE!
No bullshit allowed: DDC HARDWARE!
Works everywhere: DDC HARDWARE!
Sands the test of time: DDC HARDWARE!