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Draplin Design Co., North America
May 17, 2016
DDC BOOK: Out Today!!!
Posted at 07:50 AM


TODAY IS THE DAY: Our book, “Draplin Design Co.: Pretty Much Everything” comes out today!

We’ve been waiting for this one since that surreal day in November of 2014 when we got the call up to the big leagues by John Gall of Abrams Books! Things really heated up when we signed the contracts in March of 2015! That’s when shit went from “maybe, huh, really?” to “we’re doing this thing!”, and quick. And today, the last year of fret, sweat, nightmares, freak-outs, production, color-correcting, scanning, compiling, scheming, kerning, dreaming, wondering, anticipation and general excitement comes to a big ol’ “Pantone Orange 021” head.

Be free, DDC Book. Get out there!

- - - -

GRAND CANYONS OF APPRECIATION ARE FELT: To my mom for always being there, to my dad wherever the hell he is in the cosmos, to Leigh for patience, to Leah, Jacob and Oliver, to sister Sarah, to Goo and Dave for helping me shoot shit, to all my rotgut buddies, heroes and mentors who wrote a paragraph on pages 006-007, to Mark Welsh, Neil Dacosta, Aaron Okayama and Micheal Poehlman for photography, Jim Coudal, Michele Seiler, Bryan Bedell, Matt Jorgensen and Dawson and all Field Notes peoples in Chicago,

To John Gall at Abrams Books for reaching out, patience, guidance, goading, excellence and making this happen. To Gabe Levinson, Sarah Massey, Joseph Villella, Devin Grosz, Marti Malovany, Michael Jacobs, Denise LaCongo, Jennifer Brunn, Paul Colarusso, Tina Mories, Mamie VanLangen from Abrams Books.

To Andrea Robinson, Peter Donahue, Mindy Koentopp and Jane Vandenberg of RR Donnelly for helping me make the slipcase. So many people wouldn’t give me the time of day and you guys CAME THROUGH and made it happen for the book. Thank you. Brillianta 4196 forever!

And finally, to all of you who bought one. Thanks, you guys. I didn’t get into graphic design to make books. I got into graphic design to make a living. And today, my fuckin’ mind is blown. Thank you for this privilege and opportunity, and for believing in me. And for believing in the DDC. Thank you.

- - - -


EVERYTHING ELSE, EVERYTHING ELSE, EVERYTHING ELSE: When we first got this thing going, I had a long wishlist readied. And man, Abrams hit all the big ones for the book. Debossed cover, Orange 021 spot color throughout the entire book, 256 pages…I was in heaven. And the coolest part, the book would be super affordable at the $39.99 retail price. I was proud as hell of that. I remember not being able to afford big design books. So I’d flip through them and leave ‘em behind. Our book? Viciously affordable.

But of course, I went ape-shit and built a big list of “Everything Else” including a boss slipcase, mini prints, merit badge, decal sheet, bookmarks, a couple sets of fiercely limited edition Field Notes “Pretty Much Everything” edition and other goodies. Mystery items, too. That’s a pretty big pile of stuff.

And just to be clear, the DDC “Everything Else” Enhancement Kit DOES NOT come with the book. Buy that separately. The “EEEK” kit comes with a beautiful slipcase filled with items designed to enhance the book.


BUILT LIKE A BRICK SHITHOUSE: Wait until you see that slipcase up close! Beautiful orange Brillianta fabric wrapping and thick, thick walls. Will Protect your “Pretty Much Everything” from, well, pretty much everything.


ITEMIZED: DDC “Everything Else” Enhancement Kit, Item List:

01. EEEK-001 “Decal Sheet”
02. EEEK-002 “Merit Badge”
03. EEEK-003 “Certificate of Authenticity”
04. EEEK-004 “Mini Print Set”
05. EEEK-005 “Bookmark Set”
06. EEEK-006 “Everything Else Notes”
07. EEEK-007 “DDC Pinback”
08. EEEK-008 “Troll Excerpt”
09. EEEK-009 “PME Slipcase”
10. EEEK-010 “Field Notes Three-Packs”
11. EEEK-0?? “Mystery Items!”

(TO BE CLEAR: The DDC “Everything Else” Enhancement Kit DOES NOT come with the book. Buy that separately. This is for an amazing slipcase, Field Notes, mini prints and a ton of cool extras.)

Click here to get in a little closer at all that gear packed into that slipcase! Ordering details below.


Will Resume Shipping December 1st!!!

READ THIS! The Fine Print:
And just to be crystal clear, the enhancement kit DOES NOT come with a “Pretty Much Everything” book. Order that off Amazon here, or find it at a retailer near you. The DDC “Everything Else” Enhancement Kit is a product of the Draplin Design Co., built to ENHANCE the book you bought.

There Are 42 Comments

Congratulations on your book mate, I have it at home waiting for me when I get in from work tonight. The first book in a LONG time I have been so looking forward to receive. So thanks for all you’ve done to get to this point and all you do going forward. Hope to get you to UK soon, in the meantime…..enjoy the moment! Dave Clayton UK

Posted by: Dave Clayton on 05/17/16 at 9:43 AM

I ordered the book but then the extras…damn. Just take my money.

Posted by: Seth on 05/17/16 at 12:59 PM

Can you purchase the slipcase separate or is it only available through the enhancement kit? Super excited to check this book out!

Posted by: Ben on 05/17/16 at 5:52 PM

Hey Aaron,

I received my yesterday and the book and the quality of it is one word‚€¶AWESOME!

Keep up the amazing work!


Posted by: Michael Webb on 05/18/16 at 8:46 AM

so very solid, biggest congrats man

Posted by: tommyk on 05/18/16 at 12:30 PM


Posted by: Bran B. on 05/18/16 at 6:42 PM

Just got my copy yesterday, and it’s wicked. Love your stuff bro.

Posted by: John McCulley on 05/19/16 at 6:15 AM

Great book! I forgot I had pre-ordered it and came home to a pleasant surprise. I’m few pages into the book and it’s a great read…and man, you did a lot of work…lol keep up the good you do for the design community.

Posted by: Jahanzeb Khan on 05/19/16 at 8:04 AM

Bought the book. Bad ass.

Posted by: Nate on 05/19/16 at 7:20 PM

Just realized that I’m moving before this ships, can I change my shipping address?

Posted by: Lawrence Altaffer on 05/23/16 at 7:11 AM

It’s ordered!!!

Posted by: Graham on 05/23/16 at 1:38 PM

I placed an order at the local Barnes and Noble to get this bad boy! I haven’t been able to put it down. Your story and approach to design resonates with me to the core dude. In all aspects. Congrats on the book, all of the success, and the ability to stay humble and grind it all out the way you always have and will. Hopefully you do a talk somewhere near florida again soon. Thanks for this book and all that you have done and will do that inspires me Aaron. Keep it real!

Posted by: Duncan Weachock on 05/31/16 at 5:34 AM

Love the book Aaron, can’t wait for the extras. Read the book 5 times since receiving it.

Thanks for the inspiration!

Posted by: Matt Miller on 05/31/16 at 12:39 PM

Great!! I made my order in February i’m anxious to see this book.
good work

Posted by: Tiago Moutinho on 06/01/16 at 6:17 AM

Great book!! I met you at HOW. I was the guy that told you I was a stormtrooper in the 501st.

Posted by: Bert on 06/09/16 at 7:38 AM

Bought it last week! It’s so good! Thanks so much Aaron!

Posted by: Zach on 06/09/16 at 8:46 AM

Help! I purchased the EEEK before I realized there were going to be delays in the production. Since then, I’ve moved and need to update my shipping address.

Posted by: rob aragon on 06/14/16 at 11:18 AM

How much will it cost to get here in Bangladesh?

Posted by: Ataur on 06/19/16 at 10:23 PM

Mr Draplin, well done sir!

Posted by: Jade Buckman on 06/21/16 at 3:54 AM

Awesome book, great for inspiration and at such a low price! Love it.

Posted by: Chris Armstrong on 06/21/16 at 7:33 PM

My wife just suprised me with this awesome book. So much content. Just in the first few pages I am filled with inspiration. You have to buy this book!

Posted by: Mike Yanez on 06/25/16 at 3:53 PM

Just bought the book, Its awesome, I love love love it. Thanks for putting this together Aaron

Posted by: Rob on 07/02/16 at 2:23 AM

Just wondering when I can expect to receive The DDC ‚€œEverything Else‚€ Enhancement Kit I ordered back in May? I read your update, but still haven’t received mine. Do you have tracking information for the order? Please advise.

Posted by: Alfredo Rodriguez on 07/06/16 at 11:49 AM

Any update on the EEEK ship date?

Posted by: David on 07/11/16 at 6:24 AM

Hey Aaron, when can we expect these to ship out?

No rush, just excited


Posted by: Matt Miller on 07/12/16 at 8:17 AM

Just discovered the DDC. Book looks great, can’t wait to flip through it.

Posted by: Chinh Le on 07/18/16 at 12:44 PM

Just got it, great book man, thanks!

Posted by: Nick Casale on 07/18/16 at 4:11 PM

Have the Enhancement kits started shipping yet?

Posted by: Scott on 07/21/16 at 12:22 PM

Have the Enhancement kits started shipping yet?

Posted by: Scott on 07/21/16 at 12:22 PM

I loved the negotiation/presentation aspects discussed in the ‘Making Logos’ intro. You rarely get an insider’s take on the process. This alone makes the book worth picking up.

Posted by: Gregory Day on 07/23/16 at 8:39 PM

i pretty much sleep with the book.
congrats aaron, and the entire cronies of ddc!
this is a design bible that must be read everyday, or suffer the wraths of mediocrity hell.

Posted by: edwin del rosario on 07/27/16 at 9:52 AM

i pretty much sleep with it.
a design bible that must be read daily, or suffer the fires of mediocrity hell!
a masterpiece from a master of his craft.
congrats aaron, and the entire ddc cronies!

Posted by: edwin del rosario on 07/27/16 at 9:59 AM

Absolutely worth the buy. Thanks for sharing aspects of your life and professional career with us.

Posted by: Kenneth Fisher on 07/28/16 at 12:48 PM

I got the book and I’m reading every damn page, which I’m not happy about because I don’t like to read. But you’ve got me hooked… I get to page 78 and you’re talking about the site. Towards the end of the page you mention that you don’t know who visits the site.

I visit the site. Now you know.

Posted by: Gainesville Brent on 08/14/16 at 2:22 PM

Great read Aaron. It was fun reading your story. I’m not even a design guy. I use my Field Notes everyday at the hospital.

Posted by: Jerry, RN on 08/29/16 at 5:46 PM

Super bummed I couldn’t make to your Albuquerque talk at Kosmos but I’d still really like to get the EE Enhancement Kit. Will you send out an email when it’s available again? Please!

Posted by: Izaac Tajan on 10/28/16 at 2:28 PM

Hej Aaron,

Big fan of your work! I got a question regarding the enhancement kit. Will it be shipping world wide - or is it US only?

- Daniel

Posted by: Daniel Kranker on 11/28/16 at 6:07 AM

Where can I get one? I was at Adobe MAX and Leigh told me to check the site on December 8th to get one.

Where can I get oneeeee?

Posted by: Donnine on 12/08/16 at 9:10 AM


It’s 12:30…
Are there any left? I only want to know if I should keep refreshing the page or not.



Posted by: Donnine on 12/08/16 at 12:31 PM

Can you still buy the “Pretty much everything enhancement kit?

Posted by: Amanda Hoover on 02/13/17 at 10:26 AM

I want the book so bad!!
Cant afford it right now but hopefully in a couple of weeks i¬īd buy it

Can you tell me how much is for the book with the “Pretty Much Everything”, shipping it to Costa Rica?

Love you guys

Posted by: Orlis on 05/23/17 at 9:57 AM

How do I order the Everything Else kit? I need a slipcase and Aaron told me to come here since he didn’t have one at the recent SF event. I’ve been scanning this page for 10 minutes for a clickable order link. Halp!

Posted by: Andy on 06/19/17 at 10:03 PM
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