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Draplin Design Co., North America
October 08, 2010
Serious Electronics
Posted at 07:30 PM


Here’s a logo that we recently completed for Hutchco from Los Angeles. For their subsidiary studio “Serious Electronics.” I got to meet founder Jim Hutchins “in the pit” during Pavement last weekend in Las Vegas. How’s that for a client meeting? Hell yeah. Awesome guy. We’re working up a new we site for Hutchco as these words go to print. I couldn’t wait to show you guys the new “S” logo above. Jim gave me the green light right after “Shady Lane” finished, and well, there you go. Way proud of this one! Thanks, Jim!

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FEELING THANKFUL: Buddies Red Fang rolled their van last night on the way back from a gig in Seattle. Albeit shook up, everyone is okay. Some bumps and bruises and a couple cuts later, the band is back at it, and playing tonight at Dante’s. Real glad you guys are okay. They were in the shop today to use my van to go up to Kelso to retrieve their gear from the totaled rig. Just glad as hell everyone is okay.

All the more reason to see them on their October tour that starts tomorrow, you hounds of hell! These guys are tough customers. Take our word on that one. I’ve got “Wings of Fang” fuckin’ blasting right now! If that ain’t proof, then go elsewhere.

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COOL LAST NAME: DDC web buddy Kyle Steed does cool illustration. Here’s his “52 profiles” project. We dig. Hell yeah. Kyle Steed">Kyle Steed, everyone! Awesome last name, man!

We’re extra pumped on this character, for reasons we can’t really delve into right now.

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ALL THESE YEARS, AND WE STILL HAVEN’T MET: But we will. Some decade. And when we do, I’ll thank Jaime Muehlhausenfor links like this: Remember that cool Japanese designer Kamekura book we linked yesterday? Here’s a look inside it. Greatness.

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SAD TO DAY: We sold out of our “DDC-030 “DDC Crew Sock!”

But don’t be sad, readers. There’s over thirty other treasures for sale at fair prices. Stuff you need. From smooth plastic to porous wood. You choose. Lots of orange stuff. DDC Merch, people. Get in where you fit in.

A gigantic thank you to all the bad-ass motherfuckers who bought stuff this week. Shit’s on the way, shoppers!

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01. Red Fang - S/T
02. Dirty Three - Ocean Songs
03. Dinosaur Jr. - Beyond
04. Bruce Springsteen - Darkness On The Edge Of Town

There Are 5 Comments

that S is friggen awesome. Love it.

Posted by: scott on 10/09/10 at 10:12 AM


Posted by: brian Barneclo on 10/10/10 at 2:57 PM

It looks like an electric pulse.

Posted by: Electric heartbeat. on 10/10/10 at 10:26 PM

Real nice! As in badass nice.

Posted by: Pablo on 10/11/10 at 3:14 PM

Hey Aaron. Thanks for the shout out. I’m actually coming up to Oregon in the Spring to do a guest speaker thing in Bend with the Central Oregon AdFed folks. I’m thinking Bend might be a little too far away, but let me know if it’s not and I’ll get you some details as it gets closer. One of these days!



Posted by: Jaimie Muehlhausen on 10/11/10 at 3:24 PM
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