SO CLOSE: Oh man, we’re so close on the Coal book. Everyone is working together. It’s a big ol’ beast. Another proud collection. The stuff looks awesome, and we’re trying like hell to give it the platform it deserves.

I make ads for Coal. Mark, Brad and I dream up the new campaign, organize and shoot. Then we make ads. What you are seeing above is a sampling of our current campaign, from Snowboarder, Transworld Snowboarding and Vice. Love these things. Good job, Mark Welsh!