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Draplin Design Co., North America
January 27, 2009
SIA VEGAS 2009: Tradeshowage
Posted at 09:44 AM



OUR FIRST TIME IN “THE NEW YORK TIMES”: So all my buddies got to go out late last night here in Vegas. You know, whoopin’ it up, sluggin’ back libations, etc. Not me. I was locked in my room making a logo.

I got an invite to “redesign to current Super Bowl XLIII” logo from a fella at the New York Times! Couldn’t pass up the chance to take a swing at it.

You can read the whole article right here, and then, you can check out all the logos folks sent in.

It’s great to be bumping elbows with the likes of heavies like Pentagram, Felix Sockwell and Modern Dog! I’m a fan.

Here’s the one I made, in it’s very own link. Real proud of this one.

And hey, it’s pretty fascinating how the “overlapping things to make a football shape” came up so much. That’s the first thing that popped into my thinker, and I let it rip. Awesome how this stuff works, you know? Please call again, NYT!

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SO MUCH TO CHECK OUT: I got to see all kinds of incredible work today at the trade show.

- The “Indoor Survival” board for Capita. So good.
- Nitro’s shit is alway incredible, and Paul Brown’s graphic contribution is gigantically noted. Serious lines, serious lines.
- Cody Hudson’s stuff for Forum.
- Tyler Stout’s Youngblood series for Forum.
- The “Slackcountry” series for Ride. Best topsheets of the day.

I love getting to see all the new work, and especially, the stuff from friends. So many talented fuckers getting it done.

Had a challenging supper with Rose, Lance and Michaylira at some weird Japanese place a couple miles off the strip. One of Rose’s so-called “Finds.” You should seen the “pile of octopus” those fucks ate. No way. Never. I had pot stickers, jalapeno fried rice, some failed “baked potato with bacon stir fry” and one bite of crusty mackerel. Should just went to In-n-Out.

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YOU CAN JUST SMELL THE “SIN”: Dead Casino Graphics.

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I KNOW YOU TURDS ARE READING THIS SHIT: A special, hairy, top-of-our-lungs, “Bite it!” goes out to Evan Rose and Lance Violette, high above the rest of piss ants, spooning in their Mandalay Bay penthouse. You know, you can dress ‘em up, but you….

There Are 20 Comments

Interesting how a few of the other designers picked up on the whole fooball/Venn diagram thing.

Nice work on the logo. I likes!

Posted by: Nate on 01/28/09 at 7:29 AM

Congrats on the NY Times appearance. Your logo is pretty sweet.

It makes me wish that the NFL would actually wait until the teams have been decided before they make a logo, so that they could tailor the colors to the team’s uniforms.

Posted by: Chris Murphy on 01/28/09 at 8:12 AM

I first came across the New York Times article and was going through the other logos and came to this one. Hands down, yours is the best! I was happy to see that it was by you guys! I love the simplicity.

Posted by: Markus on 01/28/09 at 2:10 PM

I dig the logo, mate… really classic. NYT should call again if they know what’s what. Jus’ sayin’.

Posted by: Daniel Holter on 01/28/09 at 2:45 PM

nice logo. it took the cake at that sale.

Posted by: derek d on 01/28/09 at 3:36 PM

Aaron, I liked yours the best!

Posted by: Glenn Sakamoto on 01/28/09 at 9:43 PM

Congrats on the ‘Times logo! I was glancing through yesterday in my drawing class and had to do a double-take. I dig it.

Posted by: Adam on 01/29/09 at 7:27 AM

Looks amazing.

Posted by: Justin Sirois on 01/29/09 at 7:56 AM

I have to say that I really like this design…clean, simple and not full of extra stuff that will distract you…this is perfect for the current economic times…Almost like the Pathmark-No-Frills version of the SuperBowl…

Keep up the great work and Go Lions!

Kwesi at AKOFA Creative

Posted by: Kwesi Amuti on 01/29/09 at 8:43 AM

LOVE it. This is my favorite out of all that were done. Great work.

Posted by: kyle steed on 01/29/09 at 11:03 AM

SIA- Slack Country boards are tight. Beer can “lid” great detail. Nostalgic beer art + snowboard = heaven. Thanks for pointing them out!

Congrats on the NYT. Cool assignment. Solid logo.

Posted by: A.J. Croce on 01/29/09 at 12:15 PM

Yours is my favorite by far. Nice work and congrats!

Posted by: Trevor on 01/29/09 at 1:22 PM

Sorry for leaving you this message here, but I was unable to find an email address for your editor.
I wanted to tell you we’ve been featuring your content on ActionSportsBlips.com. It’s actually become one of our highest viewed sections. You can see for yourself here: http://actionsportsblips.dailyradar.com/blog/draplin_design_co/
Please email me if you have any questions.


Posted by: Marny on 01/29/09 at 1:28 PM

Awesome, man. You have that uncanny ability to distill it down to its most simple formÔ€”a hallmark of the world’s best designers. I vote your creation and Felix Sockwell’s as the standouts. Cool opportunity.

Posted by: Eric Campbell on 01/29/09 at 5:18 PM

“complete lack of knowledge of contemporary football”…nice, great balance, color GREAT LOGO

Posted by: chase courington on 01/29/09 at 8:07 PM


Posted by: Bry on 01/29/09 at 9:46 PM

Way to go on the logo and the Times appearance. So glad you took it seriously. Too many of the other alternative logos were quote-unquote ‘funny.’

Now DDC-it up and get it on a football in your merch section!

Posted by: Grant on 01/30/09 at 7:40 AM

Winner. Great talking with you in Vegas Mr. Draplin.

Posted by: Tony on 01/30/09 at 10:20 AM

nice work (enter kiss ass remark here)you know i love ya

Posted by: porterfield on 01/31/09 at 5:12 PM

You people need to quite telling lies to whoever designed this logo. This logo is pretty awefull!!! Have you all not seen the beautiful current superbowl logo? I mean, come on! hell-o!

What the hell is design coming to!

Posted by: david caruso on 01/31/09 at 6:52 PM
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