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Draplin Design Co., North America

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Fleshin’ out the dark corners of the new site. When you overhaul a pile of info like I’ve got wrapped up into this sonofabitch, well, it surprises ya just how much has to be updated and tuned up. Cam is keeping me in line, offering all sorts of “usability” tips and “web standard” benchmarks.

When asked about the last couple sentences, he had this to say, “That’s not true. We broke all kinds of rules.” Hmmm.

Well, it sounds good, and, we tried to implement “good code” where we could. Thanks again to Cam over the last couple days.

I am really, really happy with the way things have turned out. Big news.

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“Aside from the bad haircuts, there’s a lot of really interesting things to look at…”

Jim Coudal talks about the MooM on NPR’s all things considered. Awesome.

Visit the The Moom and shoot the day to shit.

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You’ve heard of Nike, right? Okay, with that established, check out this site to see a logo we made, that is seemingly all over the world, on shoes and boxes and ads and banners and stuff. Everywhere.

It’s the “Air Max 360” logo you see on the rear heel, tongue, footbed, etc. Wow.

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Beautiful work over in Switzerland at No-Do.

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Harry was here, but only for a day. It was good to catch up. He’s still in Stockhom enjoying a neat, ordered Swedish society where bums don’t have to live on the street and if you fuck yerself up, you’ve got National Health Care to cover it. Sounds good, eh?

There Are 6 Comments

the new site is simply radical.
¡WöNK!

Posted by: roger cameron on 07/26/06 at 6:43 AM

OOOH, yeah. quite the nice surprise there mr. Draplin. The site looks outstanding. For some reason all Helvetica on my browser turned helvetica rounded, but I’m not complaining. Congrats and thank you for sharing 1000.

Posted by: R Ullery on 07/26/06 at 8:18 AM

Maybe it’s just me - but the new layout makes my eyes hurt…….

Posted by: Sarah Draplin on 07/26/06 at 9:28 AM

Honestly, I don’t care for the reverse type. It could be a point or two larger I think€though I am due for another eye exam. But I have a feeling I’m not the only one who will come away after 5 minutes here with some distressed peepers.

Posted by: benschomatic on 07/26/06 at 12:32 PM

I like the 360 logo.. very nice.. very very nice… also that’s a beaut of a web site… almost overwhelming…

The true genius is in that tagline “MORE AIR. MORE WORLD.”

that shit is PROLIFIC.

Posted by: eric on 07/26/06 at 6:04 PM

it’s not just you sarah, there’s a reason newspapers, writing paper etc. is black on white and not the opposite.

no offense drap, I do think it looks cool. I just can’t waste all the time i used to staring at your site now.

Posted by: derek d on 07/26/06 at 6:45 PM
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